Expansion on Marc's post - New support

The endorsement of Sen. Jim DeMint is a major boon for the Romney campaign for two reasons. First, the American Conservative Union ratings gave DeMint a rating of 96 (0 = least consersvative; 100 = most conservative). A similar rating was given to prominent conservatives such as Saxby Chambliss (GA), Chuck Grassley (IA), Elizabeth Dole (NC), and John Cornyn (TX). Romney’s conservative credentials have been questioned by social conservatives. DeMint’s endorsement gives credence to Romney’s bid for the conservative vote. The reasoning is that, given DeMint’s strong conservative credentials, DeMint’s approval means that Romney aligns with DeMint’s ideals and beliefs. How many conservatives follow that line of reasoning is questionable, but Romney is likely banking on the additional conservative appeal.

Second, DeMint is not as well known as some conservative senators nationally and so the impact of his endorsement outside of South Carolina is questionable. Still, the impact of DeMint’s endorsement in South Carolina cannot be overstated. The Republican nomination is likely heavily weighted on what happens in South Carolina. DeMint’s endorsement gives Romney access to party activists and donors across the state. While this doesn’t secure Romney anything, it sends a strong signal that Romney will be very competitive in a key primary state. McCain is supported by Sen. Lindsey Graham, who supported McCain’s 2000 bid for the White House, and has an early lead in donors in South Carolina.